Martin Cowie

Martin Cowie

Chief People Officer, OMD

As Chief People Officer for OMD Australia, Martin drives the positive employer brand that distinguishes OMD from its competition and has contributed to OMD being the biggest media agency in Australia.  

With over 500 employees OMD is ranked the 3rd Best Place to Work in the 2021 Great Place to Work study and is the only Platinum status company, having been in the top 50 for 13 years consecutive years. 

With an average employee age of 30, OMD is a majority Millennial/Gen Z workforce and focuses on their health and Wellbeing to attract and retain these generations that expect more from an employer. 

Martin is particularly passionate about Diversity & Inclusion and is proud that OMD was the first agency to launch a RAP (Reconciliation Plan) in 2017 and has a D&I Charter with measurable goals through to 2024. 

Martin brings 30+ years of experience in media sales, media planning and buying, and HR. 

Arriving in Australia 18 years ago, Martin previously ran his own executive recruitment and training consultancy. 

Prior to that he was Managing Director of Carat’s Sydney office, leading a team of 75. 

Martin is a regular speaker at HR conferences.